What makes LandScape unique?
Inclusion of exclusive national credit information
LandScape is the only Australian geo-demographic segmentation tool that includes credit information drawn from the largest single source of consumer credit information – the Credit Bureau.
As a result of having access to the most comprehensive credit and demographic information at an individual level, LandScape does not rely on an extensive use of derived variables making it by far the most robust area based segmentation solution in this region.
In addition, no other segmentation model has a direct feed of credit risk information which provides clients with additional targeting capability when making credit related offers.
Accuracy and relevance of underlying data
In addition to Census data, LandScape incorporates a large variety of family, household and Street Segment (15-25 households) level information which allows for extra accuracy in the model build. The model is based on more than 500 variables and altogether uses more than 1,000 variables to describe each segment. LandScape is based on:
- 2006 Census data from the Australian Bureau of Statistics providing insights into life stage, family structure, education, occupation, household income and wealth characteristics of individuals living in the 38,704 Census Collection Districts (200-250 households)
- Motor Vehicle Census Statistics from Australian Bureau of Statistics
- Ticketek Rewards and Entertainment data
- Veda Advantage Credit Bureau – the largest single source of consumer credit information in Australia
- Market Research data on attitudes, activities and lifecycle / life stage and socio-economic segmentation provided by Roy Morgan Research‘s Single Source
- National property data from www.propertyvalue.com.au and
- A wide range of Veda Advantage data variables including:
- Disposable Income
- Dwelling Type
- GeoRisk
- Household Composition
- Household Income
- Length of Residency
- Owner / Tenant Indicator
- PropertyValue Index
- Prophe$y
- Credit Demand
- Credit Risk
(please refer to the glossary for definitions)
Available at three different geographic levels
Thanks to the granularity of the underlying data, LandScape can be delivered at three different geographic levels to suit the specific client need:
- Household level
- Street Segment level (15-25 households)
- Census Collection District level (200-250 households)
Easy append to your data
Subscribers have the option to receive a free software tool called GeoCoder, that appends LandScape to their data files at address level. This software is highly user friendly and will be delivered by CD on a quarterly basis. These regular updates ensure that LandScape can be continuously appended to more than 99% of valid addresses in Australia.
Tailor-made client segmentation
Only LandScape offers the additional granularity of clusters. LandScape’s 12 groups break down into 45 segments and then further into 93 clusters. The cluster level solution enables accurate profiles to develop more successful client specific segmentations and predictive models. This will help to improve the outcome of future marketing activities.
Regular refreshes
LandScape is refreshed on a quarterly basis ensuring that LandScape groups, segments and clusters can continuously be appended to more than 99% of valid addresses in Australia. In addition, LandScape uses highly dynamic data sources which means that the model can be updated more frequently than tools that are solely based on Census data.
Historic movements analysis
LandScape allows you to understand and target your future markets. Thanks to Veda Advantage’s comprehensive access to individuals’ address history, LandScape can provide unique insights into typical geographic movements of Australians based on their life stages. This means for marketers that the right market segments cannot only be target for sales activities today, but in addition, relationships can be built with future client bases.
Developed and supported locally
LandScape is developed by local statisticians and geographers who have detailed knowledge of the various geographies concerned. LandScape has been designed specifically for marketing needs in Australia, which differentiates LandScape to other tools that are in the market that were designed abroad and are not as effective.
Create a FREE customer profile
Gain detailed insights into the demographic and behavioural make-up of your customers. Register on www.dataexpress.vedaadvantage.com and run a free profile that provides you with insights about your customers by identifying the ways in which they are different from a base population, in terms of their demographic and behavioural characteristics. This information can be used to develop more effective customer acquisition and retention strategies.
Easy append to your customer data
Subscribers have the option to receive a free software tool called GeoCoder, that appends LandScape to their data files at address level. This software is highly user friendly and will be delivered by CD on a quarterly basis.
These regular updates ensure that LandScape can be continuously appended to more than 99% of valid addresses in Australia.
Access your best prospects to increase your return on acquisition campaigns
Once you have identified your best market segments using LandScape, you can access high-quality prospect lists in record time. Just visit Veda Advantage’s Data Express List Builder and select your desired LandScape segments and geographies from a pool of over 9.5 million marketable consumers.
- Purchase and download... ON THE SPOT!
- No set-up fee
- No minimum order
Size your market
Find out the size of your target market and gain further insights into the demographic makeup of a geographic neighbourhood of your choice.
Subscribers to LandScape benefit from an additional service that Veda Advantage provides – a free market sizing tool. This tool allows clients to identify the number of households or individuals that fall into a certain LandScape group or segment within a defined geographic area. This is a useful planning tool to identify potential target markets for marketing campaigns.
In addition to providing a measure of size, an index can be displayed that compares demographics of a selected geographic region with the overall Australian population. The graph will allow clients to identify skews in the LandScape profile within the particular region selected. This insight can then be used for area level marketing activities.
Printed reference guide
Access key information on LandScape groups and segments via the LandScape Reference
Guide, a printed booklet that can be taken along to meetings or set up on the work desk. This booklet contains core information on groups and segments including photo illustrations and maps in case the full information on this website cannot be accessed at the time.
