GROUP 1
Success Stories
Success Stories are the most affluent members of society, usually found living in expensive houses within prestigious suburbs. They are predominantly middle age families and mature married couples, often with teenage and young adult dependants still living at home. Household incomes are the highest of all the LandScape Groups.
This group tends to be very well educated, and work as professionals in fields such as finance, property and business. Success Stories have built their wealth by focusing on successful careers as executives and business owners, as well as investing in wealth building activities such as equities and real estate.
Success Stories have a high credit demand for real estate mortgages, for both owner occupancy and investment, and cash flow management accounts like overdrafts. Overall, the credit risk profile is low.
Segments in this group
Disclaimer: Owing to the nature of segmentation, information provided in a segment descriptions is indicative only. Images are broadly representative of characteristics associated with group descriptions.