Group 11
Small Towns & Beyond
The Small Towns & Beyond group is characterised by its geographic location. These communities, apart from mining towns, are shrinking in population and have an aging profile. There is a high reliance on regional centres for health and education support, banking and financial services and grocery shopping. The mining towns are booming and drawing many of the trades and semi-skilled workers from smaller towns, increasing the incidence of migration from these towns.
Some younger workers, particularly those that are unskilled, move from place to place chasing either permanent or seasonal work.
Small Towns & Beyond have a very high credit demand. Those from mining communities have a much broader range of credit products and a low risk profile, while the other segments have a high demand for personal loans and hire purchase and represent a much greater credit risk to lenders.
Segments In this Group
Disclaimer: Owing to the nature of segmentation, information provided in a segment descriptions is indicative only. Images are broadly representative of characteristics associated with group descriptions.