Segments Overview

LandScape

Group 1: Success Stories

  1. 1.2% 1. Luxurious Living
  2. 1.4% 2. Wealth Creators
  3. 2.2%3. Affluent Mature Neighbourhoods
  4. 4.5% 4. Successful Executives

Group 2: Professionals in Transition

  1. 2.0% 5. Independent Professionals
  2. 3.5% 6. Urban Professionals
  3. 2.9% 7. Working Students
  4. 1.5% 8. Ambitious New Arrivals

Group 3: Cosmopolitan Lifestyle

  1. 3.7% 9. High Living Sophisticates
  2. 1.2%10. Inner City Living

Group 4: Urban Development

  1. 3.7% 11. Affluent Young Families
  2. 2.6% 12. New Arrivals, New Estates
  3. 1.5% 13. Sunshine Growth
  4. 1.6% 14. Urban Renewal
  5. 1.7% 15. Mature Suburbia

Group 9: Farming Heartland

  1. 0.8% 32. Agricultural Enterprise
  2. 2.9% 33. Traditional Agriculture
  3. 1.6% 34. Specialty Farms & Dairy
  4. 2.0% 35. Graziers & Growers

Group 10: Regional Centres

  1. 2.2% 36. Young Regional Families
  2. 3.6% 37. Regional Labourers
  3. 0.6% 38. Bush Scholars

Group 11: Small Towns & Beyond

  1. 3.0% 39. Country Battlers
  2. 2.5% 40. Blue Collar Towns
  3. 1.2% 41. Remote Towns & Communities
  4. 0.7% 42. Mining Communities
  5. 0.7% 43. Itinerant Workers

Group 12: Living in the Country

  1. 3.1% 44. Provincial Havens
  2. 3.5% 45. Country & Coastal Retirement

Figures on this page indicate the percentage of Australian households represented in each segment.