Group 10 Regional Centres
Segment 37: Regional Labourers
Regional Labourers are a mix of older individuals and couples, along with younger families living in larger regional centres. Family blending is common, with above average levels of divorce and separation, and a significant proportion of older individuals widowed. Household incomes are below average, and they are likely to live in houses with a relatively low property value.
Educational qualifications are limited and unemployment is slightly above the average. Employment tends to be in retail trade, accommodation, food services, health care, and social assistance services. This segment is the manual labour engine driving many regional industries and support services.
They have a moderate credit demand, and do present a slightly higher risk to potential credit providers. Hire purchase and personal loans are popular, with building societies and credit unions as the most common providers.
Regional Labourers tend to have very little savings and investments.
For entertainment, a trip to the pub or RSL club for a meal and a bet on the pokies is a commonly enjoyed pastime for members of this segment. Social attitudes are on the conservative side, with some level of mistrust of the world around them. Regional Labourers are often on the lookout for a bargain, and will frequently enter competitions or buy an instant scratchie ticket.
Watching a range of television programs, some of the more commonly watched shows include Most Shocking, The Unit, The Nation and RPM. With a slight interest in direct mail, the most appealing mail for these households comes from car companies or supermarkets in the form of a catalogue.
Examples
Towns & suburbs in this segment
- ACT:
Oaks Estate
- NSW:
Tamworth, Dubbo, Orange
- QLD:
Warwick, Gympie, Maryborough
- SA:
Risdon Park, Port Lincoln, Mount Gambier
- TAS:
Summerhill, Newstead, Devonport
- VIC:
Bendigo, Shepparton, Mildura
- WA:
Withers, West Busselton, South Bunbury.
Disclaimer: Owing to the nature of segmentation, information provided in a segment descriptions is indicative only. Images are broadly representative of characteristics associated with group descriptions.