GROUP 10
Regional Centres
Regional Centres are found in the larger, mainly inland, cities outside the state and national capitals. These regional centres are experiencing growth, which is usually at the cost of smaller towns and communities in the surrounding countryside.
The segments in Regional Centres range from student communities in ‘university towns’, to older traditional residents undertaking basic and semi-skilled trade vocations. The growth of these centres is coming from the young families who are moving to the area and building a future for themselves and their families.
Regional Centres have a moderate demand for credit. Those with families apply for real estate mortgages, with a relatively low risk profile, while younger members apply for personal loans and telecommunications credit and have a much higher credit risk profile.
Segments in this group
Disclaimer: Owing to the nature of segmentation, information provided in a segment descriptions is indicative only. Images are broadly representative of characteristics associated with group descriptions.