GROUP 2
Professionals in Transition
The Professionals in Transition group mainly consists of younger singles and couples establishing their professional careers. They are typically very well educated and career focused, with a significant number continuing to study whilst working to gain post graduate tertiary degrees. The members of this group are very mobile and are likely to be renting in medium density accommodation such as apartments, terrace houses and townhouses, however some also show a tendency towards purchasing their first home.
Personal income levels range from just below average to high. This group has a varied cultural background, with many having arrived in Australia within a few years of the Census. They show a high use of different financial products, as building their savings and investments is a priority.
Professionals in Transition have a high credit demand for real estate mortgages and continuing credit. Overall, members of this group tend to have a medium to high credit risk profile.
Segments in this group
Disclaimer: Owing to the nature of segmentation, information provided in a segment descriptions is indicative only. Images are broadly representative of characteristics associated with group descriptions.