Group 12
Living in the Country
The Living in the Country group largely represents mature citizens who live in Australia’s countryside. The group consists of retirees, singles and divorcees, all without children, who live in small family units.
Affordability of accommodation is as important as availability of support services for an older population. Employment in these communities is mainly for social services, health, entertainment and retailing. This draws some younger age ranges to these areas who are attracted by the low cost, and sometimes idyllic lifestyle available in most of these communities.
Living in the Country has a low credit demand. The only credit product with significant demand is equipment hire. Overall, the credit risk profile of this group is low.
Segments In this Group
Disclaimer: Owing to the nature of segmentation, information provided in a segment descriptions is indicative only. Images are broadly representative of characteristics associated with group descriptions.