GROUP 6
High Density Living
The High Density Living group is characterised by the style of accommodation common within these neighbourhoods. The highest proportion of rental accommodation occurring within this group is in flats, apartments and units. As a young segment of the market, it has a very diverse ethnic mix. Many members are recent arrivals and are either studying or just commencing their careers in Australia.
This is a very well educated segment of the market. A significant proportion of High Density Living attained their initial tertiary qualification overseas, and it is common for them to undertake conversion and postgraduate studies whilst working.
High Density Living has a high demand for telecommunications credit and above average demand for personal loans and continuing credit. Their credit risk profile is well above the average.
Segments in this group
Disclaimer: Owing to the nature of segmentation, information provided in a segment descriptions is indicative only. Images are broadly representative of characteristics associated with group descriptions.