GROUP 9
Farming Heartland
Farming Heartland families are often living in rural locations and involved in both small and large enterprises in primary production. Many households in this group are of mature age, some with teenage dependants living at home. The absence of young adults is also a feature of many areas in Farming Heartland.
A great proportion of these families are self-employed. Incomes vary significantly, however savings and property ownership tend to be high. Being able to manage seasonal incomes is an important facet of this group.
Farming Heartland has a low to very low credit demand, and their credit risk profile is also very low.
Segments in this group
Disclaimer: Owing to the nature of segmentation, information provided in a segment descriptions is indicative only. Images are broadly representative of characteristics associated with group descriptions.