Group 3
Cosmopolitan Lifestyle
The Cosmopolitan Lifestyle group consists of younger singles, couples and groups of friends who live in high density, trendy inner city locations, for which they pay high levels of rent. They usually earn high incomes in professional, white-collar positions and are very well educated.
People of the Cosmopolitan Lifestyle segment typically lead very active social lives but, at the same time, are very career focused. This segment is very aware of investing and is active in share trading, whilst also becoming interested in real estate.
Cosmopolitan Lifestyle has a high credit demand for both telecommunications and continuing credit. There is an emerging need for real estate mortgages. In general, the credit risk profile is medium to high
Segments In this Group
Disclaimer: Owing to the nature of segmentation, information provided in a segment descriptions is indicative only. Images are broadly representative of characteristics associated with group descriptions.