GROUP 7
Blue Collar City
The defining characteristics of Blue Collar City are the modest levels of education and the reliance on unskilled and semi-skilled vocations for employment. Generally consisting of large families with children, a substantial proportion is single, separated or divorced. Many different ethnicities and cultures are represented in this group.
Incomes are well below average, and a significant percentage of people in this group are unemployed and reliant on government assistance for accommodation and/or day-to-day living expenses.
Blue Collar City has very high credit demand and a very high credit risk profile. While there is some demand for real estate mortgages, the most common products are personal loans, hire purchase and continuing credit. This segment has the highest use of interest free offers in the market.
Segments in this group
Disclaimer: Owing to the nature of segmentation, information provided in a segment descriptions is indicative only. Images are broadly representative of characteristics associated with group descriptions.